Extension and Media Development for Locally Based Coastal Resource Management in Pathew District (LBCRM-PD), Chumporn Province

Abstract

Two main objectives of implementing extension program in coastal resource management are to contribute local people to commonly understand framework of the LBCRM-PD project implementation and to encourage local people participate in the project. Information dissemination of the project is presented through many types of media arrangement such poster for mangrove reforestation and the project implementation, notebook for students, and leaflets. The project staff evaluates how all types of media are useful to help disseminating the project information after the media distributed to local people at the project. The result of evaluation came from conducted random survey of interviewing with questionnaire. Numbers of respondents are 100 respondents from 6 villages of Pakklong sub-district. Result of the survey notifies that all types of media should be directly handed to target people to most effective information distribution. Words or phrases are used in media should be simple and easy that people can understand easily. Most of local people are interesting in poster type much more than other type of media. This is because local people clearly understand activities presented in picture than wording or phrases. Training course is a contributive activity to develop, improve skill and knowledge of local people and transfer an innovative activity to community.